2026-843 CMM LEB and Pork Evaluation
Details
- Supplier(s)
- Worldpanel by Numerator
- Value
- £166,666
- Duration
- 8 months
- Topic
- Market research services
- Published
- 6 November 2026
- Source
- uk:find_a_tender
Tender description
Award of contract - AHDB’s marketing campaigns aim to accelerate positive attitudinal change towards British beef, lamb, dairy and pork, and ultimately drive sales. AHDB’s marketing team have done a few consumer media modelling studies over previous years. They use this information to communicate the success of campaigns to our levy payers and show the return in retail sales our campaigns have for our sector products. This information is used to inform future campaign activity and look to optimise, based on recommendations from the results of the analysis. AHDB currently has two marketing campaigns – “Let’s Eat Balanced” which covers lamb, beef and dairy (please note dairy is not going to be covered in this analysis) and “Love Pork” which covers Pork. AHDB require retail analysis for campaign results from top level categories for total beef and lamb, and total pigmeat down to specific cuts or products, such as pork mince or beef mince. Therefore, it is imperative the agency are suppliers of robust retail data. ## Contract award Title: 2026-843 CMM LEB and Pork Evaluation
Timeline
- Completed: Award date4 November 2026
- Completed: Award published6 November 2026Current notice
- Next: Contract expiry date30 June 2027in 8 months
About the buyer
Agriculture and Horticulture Development Board (AHDB) is the statutory levy board for the cereals and oilseeds, dairy, beef and lamb, and pork sectors. The Department for Environment, Food and Rural Affairs sponsors AHDB, a non-departmental public body. Common goods and services are bought through framework agreements arranged by the Government Commercial Agency.
Over the past 5 years, most of AHDB's contract awards have been in agricultural and horticultural services, business services and IT services.
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@agriculture-and-horticulture-development-board-ahdb.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@agriculture-and-horticulture-development-board-ahdb.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@agriculture-and-horticulture-development-board-ahdb.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@agriculture-and-horticulture-development-board-ahdb.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@agriculture-and-horticulture-development-board-ahdb.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@agriculture-and-horticulture-development-board-ahdb.gov |
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