Awarded contract

Fostering - Lead Creative and Strategic Agency 2026

Details

Buyer: Department for Education
Supplier(s): Accenture (UK) Limited
Value: £2,550,000
Duration: 2 years
Topic: Advertising and marketing services
Published: 16 October 2026
Source: uk:find_a_tender

Tender description

We are looking for a strategic and creative partner to lead the ongoing development and delivery of the National Fostering Recruitment campaign. The appointed agency will act as the lead agency for the campaign, working with WPP 650 to provide creative strategy and development; production of campaign assets across all paid channels and formats; brand guardianship of the campaign brand; creative input to support low/no-cost content for owned and shared channels; and collaboration with DfE and other contracted campaign agencies ## Contract award Title: Fostering -Lead Creative and Strategic Agency 2026

Timeline

Completed: Award published16 October 2026
Current notice
Completed: Award date16 October 2026
Next: Contract expiry date12 November 2028in 2 years

About the buyer

The Department for Education is a ministerial department responsible for children's services and education policy in England, procuring both for itself and its executive agencies. Framework purchases follow the matching Crown Commercial Service terms. Many contracts are let on standard government terms, such as Cabinet Office short-form or model services agreements. Schools and academy trusts buy separately, using framework options the department reviews and approves in advance.

Over the past 5 years, most of the Department for Education's contract awards have been in business services, construction work and education and training.

Decision makers

Connect with the people behind this procurement.

Job title	Phone number	Work email
Head of Procurement	+44 •••• ••••••	••••••••@department-for-education.gov
Commercial Director	+44 •••• ••••••	••••••••@department-for-education.gov
Procurement Manager	+44 •••• ••••••	••••••••@department-for-education.gov
Category Lead	+44 •••• ••••••	••••••••@department-for-education.gov
Senior Buyer	+44 •••• ••••••	••••••••@department-for-education.gov
Contracts Manager	+44 •••• ••••••	••••••••@department-for-education.gov