Awarded contract

The Fares, Ticketing & Retail Subject Matter Expert

Details

Supplier(s)
Waterman Aspen
Value
£151,200
Duration
10 months
Topic
Transport systems consultancy services
Published
28 September 2026

Tender description

Transport for West Midlands (TfWM) requires specialist consultancy support to provide strategic and technical expertise in relation to fares, ticketing and retail arrangements as part of the Bus Reform Programme and franchising readiness activities. The services to be provided will include: • Review and assessment of existing fares, ticketing and retail arrangements across TfWM and bus operators, • Analysis of customer experience, accessibility, retail channels and customer journeys; • Development of strategic options, recommendations and implementations considerations for a future franchised environment; • Review of commercial, technical, operational and revenue management considerations associated with fares and ticketing arrangements; • Benchmarking against industry best practise and emerging trends within the transport sector; • Development of strategic roadmaps, programme planning inputs and risk and dependency considerations; • Stakeholder engagement, workshop participation and presentation of findings and recommendation and • Wider advisory support across relevant Bus Reform Programme workstreams where specialist fares, ticketing, retail or commercial expertise is required.

Timeline

  1. Completed: Award date1 June 2026
  2. Completed: Award published28 September 2026
    Current notice
  3. Next: Contract expiry date31 March 2027in 6 months

About the buyer

West Midlands Combined Authority runs regional transport, growth and skills programmes for seven West Midlands councils, and buys as a local authority with its own procurement team. Suppliers register free on the Bravo Solution portal, where tender opportunities are advertised. A rolling pipeline lists larger opportunities expected over the next eighteen months. Transport for West Midlands, the authority's transport arm, procures local transport policy and delivery on its behalf. The Mayor and the leaders of the seven constituent councils sign off major contracts through the authority's board. A standard pre-qualification questionnaire assesses new suppliers before award.

UK local government drives £140bn in annual procurement, led by social protection (£66.6bn) and education (£57.1bn).

Over the past 5 years, most of the West Midlands Combined Authority's contract awards have been in architectural and engineering services, business services and IT services.

Relevant CPV codes

  • 71311200 · Transport systems consultancy services
  • 79410000 · Business and management consultancy services

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