University of York - Transforming Online Education

Tender description

A high calibre, strategic partner to accelerate the growth and global reach of the University of York Online portfolio. With a mature and successful postgraduate online degree presence, the University plans to expand its current degree portfolio and develop new offerings in short courses, stackables and micro-credentials. Our needs include an OfS registered (or in the process of OfS registration), innovative partner with a proven track record of delivering high-impact, data-driven marketing, lead generation and student recruitment at a global level across a diverse portfolio of degrees, micro credentials and short courses. We require excellent market insight, conversion management, the delivery of a seamless, high quality digital experience for learner recruitment, as well as having capabilities in B2B sales and recruitment. The University of York will remain the lead for all current academic pedagogy, teaching, and for the long term student success and pastoral journey. Following an initial phase of transition for our existing online programmes, we will take forward new developments including but not necessarily limited to: New and/or revised online Masters degrees University- or partner-developed short courses, with credit-bearing options, that may provide pathways to degrees 'Stackable' short courses and awards Innovative use of AI to support programme development and delivery (content, assessment and feedback) and to enhance the student experience and progression.