Awarded contract

Through the line Creative

Details

Supplier(s)
VCCP
Value
£50,000,000
Topic
Transport services (excl. Waste transport)
Published
23 January 2026

Tender description

Transport for London (TfL) are appointing a creative and production, advertising and marketing agency to deliver integrated reputation building, revenue generation and behaviour change campaigns. Working in partnership with the Creative Agency will enable TfL to deliver effective marketing campaigns in support of TfL's business objectives. Lot 1: TfL conducted a competitive tender for this Contract for a duration of two (2) years with the option, at the Authority's Sole Discretion, to extend for further periods of up to a maximum of three (3) years.

Timeline

  1. Completed: Award date12 December 2025
  2. Completed: Award published23 January 2026
    Current notice

About the buyer

Transport for London operates the capital's transport network for the Mayor of London, and buys as a local government organisation on behalf of TfL, the Greater London Authority and the Old Oak and Park Royal Development Corporation. Suppliers register free on the SAP Business Network, where TfL's contract opportunities are published. Higher-value contracts appear on Find a Tender, with Contracts Finder used for smaller opportunities. A dedicated opportunities page lists larger upcoming work on a periodic basis. Rail-related work can be sourced through RISQS, the rail industry supplier qualification scheme, without a published tender notice.

UK local government drives £140bn in annual procurement, led by social protection (£66.6bn) and education (£57.1bn).

Over the past 5 years, most of Transport for London's contract awards have been in transport services, business services and repair and maintenance.

Relevant CPV codes

  • 60000000 · Transport services (excl. Waste transport)

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Decision makers

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