Closed tender

Student Recruitment Marketing Agency Framework

Details

Topic
Advertising and marketing services
Published
23 January 2026
Submission
6 February 2026

Tender description

The University is looking to establish a multi‑supplier Framework Agreement for marketing, media planning and buying, and campaign delivery services. The Framework will support brand and reputation activity, student recruitment (UG, PGT and where relevant B2B), international marketing, and the growth of online programmes. We are seeking a group of experienced suppliers who can provide strategic insight, high‑quality campaign delivery, and access to specialist expertise across key domestic and international markets. Framework partners must demonstrate proven higher education experience, the ability to work collaboratively across complex stakeholder groups, and a commitment to transparent pricing, innovation, regulatory compliance and value for money. The Framework will be used for a range of activity including integrated campaign planning, media buying, optimisation, analytics and reporting. Suppliers will be appointed to provide flexible capacity and diverse capability, with call‑offs awarded via direct award or mini‑competition depending on project requirements. Lot 118217: Student Recruitment Marketing Agency Framework Attached as document

Timeline

  1. Completed: Tender published23 January 2026
    Current notice
  2. Completed: Submission date6 February 2026

About the buyer

University of Exeter is a higher education institution that runs its own procurement centrally through a dedicated Procurement Services team. Much of this procurement flows through frameworks including the Southern Universities Purchasing Consortium and the Crown Commercial Service. Catering contracts run through the separate TUCO framework. Competitive tendering, not a fixed list of approved suppliers, decides who wins the work in the end.

Over the past 5 years, most of University of Exeter's contract awards have been in construction work, IT services and laboratory and precision equipment.

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Decision makers

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