Social Brand Guardianship
Details
- Buyer
- Transport for Wales
- Value
- £6,000,000
- Topic
- Business services: law, marketing, consulting, recruitment, printing and security
- Published
- 23 January 2026
- Submission
- 23 February 2026
- Source
- uk:find_a_tender
Tender description
Transport for Wales (TfW) is seeking to appoint a strategic Brand Guardianship agency to support the continued development, evolution, activation and governance of its multimodal, bilingual and distinctive brand. The successful supplier will provide expert insight and strategic leadership to help TfW strengthen and elevate its brand at a pivotal stage in its development, ensuring consistency, creativity and measurable impact across all physical and digital touchpoints. Services will support the delivery of TfW’s long‑term brand strategy and contribute to the organisation’s vision of becoming Wales’ favourite way to travel. Core services include (but not limited to): - Strategic brand direction, evolution and innovation - Branded customer experience development - Brand guardianship, governance and standards - Creative development and brand activation - Strategic expertise, insight and cross‑agency collaboration
Timeline
- Completed: Tender published23 January 2026Current notice
- Completed: Submission date23 February 2026
About the buyer
Transport for Wales runs and develops the country's rail, bus and active travel networks, buying as a central body with its own procurement and supply chain team. Every tender is advertised on Sell2Wales, the Welsh government's open tendering portal, where registration is free for suppliers. Above-threshold opportunities are also published on the UK government's Find a Tender Service. A dedicated procurement portal now carries every new tender opportunity. Pipeline notices and preliminary market engagement notices give suppliers early sight of contracts still to come. Procurement decisions follow the Procurement Act 2023 and the Procurement (Wales) Regulations 2024.
Procurement spend from central entities makes up 66% of overall UK public spend.
Over the past 5 years, most of Transport for Wales's contract awards have been in business services, construction work and IT services.
Relevant CPV codes
- 79000000 · Business services: law, marketing, consulting, recruitment, printing and security
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@transport-for-wales.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@transport-for-wales.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@transport-for-wales.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@transport-for-wales.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@transport-for-wales.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@transport-for-wales.gov |
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