Awarded contract

Always-on’ partnership with UCAS 26/27

Details

Supplier(s)
UCAS Media Ltd
Value
£533,409
Duration
1 year
Topic
Marketing services
Published
8 August 2026

Tender description

NHS England intends to award a 12 month contract to UCAS for the delivery of targeted marketing and recruitment support services to increase awareness of NHS careers and encourage applications and acceptances to nursing and allied health profession (AHP) degree programmes for the 2026/27 recruitment cycle. The contract includes targeted communications, management of NHS health careers webpages, audience segmentation, admissions data insights, and campaign reporting. The award is being made via a Direct Award under Schedule 5, Paragraph 6 of the Procurement Act 2023, as UCAS is uniquely placed to deliver these services through its national higher education admissions platform and is the only supplier with direct access to higher education applicant data. ## Contract award Title: ‘Always-on’ partnership with UCAS 26/27

Timeline

  1. Completed: Award date6 August 2026
  2. Completed: Award published8 August 2026
    Current notice
  3. Next: Contract expiry date19 August 2027in 9 months

About the buyer

NHS England runs the NHS in England, and buys as a central healthcare organisation with its own team of procurement professionals. Much of this procurement flows through framework agreements and the Crown Commercial Service. Seven regional teams support the commissioning of healthcare services across the country. The central commercial function that develops procurement strategy for the whole NHS sits here.

Clinical services are commissioned directly or through the Provider Selection Regime.

Over the past 5 years, most of NHS England's contract awards have been in education and training, health and social work, and IT services.

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