Cymru Wales Brand - Nation Marketing
Details
- Buyer
- Welsh Government
- Supplier(s)
7 suppliers
- Alaw Cyf.
- Atebol Cyf
- BOOM CYMRU TV LTD
- Cowshed Communication Ltd (Consortium bid - Grwp Undod. Cowshed is the lead contractor and W Lotus, Goodstuff and Arena Projects are consortia members.
- Golley Slater Group Ltd - Group Consortium - Golley Slater Group Limited is the lead member. Liberty Marketing Limited is part of the group
- Storm and Shelter Ltd
- Working Word
- Value
- £98,666,666
- Duration
- 3 years
- Topic
- Advertising and marketing services
- Published
- 5 June 2026
- Source
- uk:find_a_tender
Tender description
Notice confirming award following recent procurement of brand marketing services ## Contract award Title: Lot 1: Brand, Campaign Creative Delivery Lots: - Lot 1: Brand, Campaign Creative Delivery ## Contract award Title: Lot 3: Cymru Wales Digital Delivery Lots: - Lot 3: Cymru Wales Digital Delivery ## Contract award Title: Lot 2. Brand Media Production Lots: - Lot 2: Brand Media Production ## Contract award Lots: - Lot 2: Brand Media Production ## Contract award Lots: - Lot 2: Brand Media Production ## Contract award Lots: - Lot 2: Brand Media Production ## Contract award Lots: - Lot 2: Brand Media Production
Timeline
- Completed: Award published5 June 2026Current notice
- Completed: Award date5 June 2026
- Next: Contract expiry date21 June 2029in 3 years
About the buyer
The Welsh Government is the devolved government for Wales and buys as a central government body through its Corporate Procurement Services team. That team advises departments on procurement and supports larger tenders. Commercial Procurement ICT handles digital contracts and lets ICT frameworks for the Welsh public sector. Welsh Government Commercial Delivery, formerly the National Procurement Service, builds national frameworks with councils and the Welsh NHS. They are listed on the Wales Collaborative Procurement Hub on Sell2Wales. Welsh contracting authorities' notices appear on Sell2Wales and the Central Digital Platform, with pipelines of larger future contracts.
Procurement spend from central entities makes up 66% of overall UK public spend.
Over the past 5 years, most of the Welsh Government's contract awards have been in business services, research and development and architectural and engineering services.
Relevant CPV codes
- 79340000 · Advertising and marketing services
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@welsh-government.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@welsh-government.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@welsh-government.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@welsh-government.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@welsh-government.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@welsh-government.gov |
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