Cabinet Office Media Planning and Buying
Details
- Buyer
- Cabinet Office
- Supplier(s)
- Mediaedge:cia UK Ltd
- Value
- £350,000,000
- Duration
- 4 years
- Topic
- Advertising services
- Published
- 19 May 2026
- Source
- uk:find_a_tender
Tender description
The procurement is for a new call-off contract to provide media planning and buying services for the Cabinet Office and the central Government Communications Service (GCS). These services fall specifically under Lot 1 (Media Strategy, Planning, and Buying) of the replacement RM6364: Media and Creative Services framework. The services will enable the delivery of critical government communications and advertising campaigns. This includes supporting domestic cross-government campaigns, rapid crisis or unforeseen communications, digital-first campaigns via the New Media Unit (NMU), and international programs led by the GREAT campaign and GCS International (GCSI). The contract will have an initial term of four (4) years, running until June 14, 2030, with no option to extend. The supplier will provide these services on a standby, call-off basis. Specific project and campaign requests will be managed using detailed Statements of Work, which will outline pertinent deliverables, Key Performance Indicators (KPIs), and Service Level Agreements (SLAs). Every Statement of Work must be jointly approved by the dedicated Contract Manager and Cabinet Office Commercial. ## Contract award
Timeline
- Completed: Award date24 March 2026
- Completed: Award published19 May 2026Current notice
- Next: Contract expiry date14 June 2030in 4 years
About the buyer
The Cabinet Office is a central government ministerial department that supports the Prime Minister, with its own commercial teams handling procurement. Much of its procurement runs through framework agreements, including those set up by the Crown Commercial Service. The department publishes targeted actions to increase its business with small and medium-sized enterprises. Central commercial teams based here combined with the Crown Commercial Service in 2026 to form the Government Commercial Agency.
Over the past 5 years, most of the Cabinet Office's contract awards have been in IT services, business services and software and information systems.
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@cabinet-office.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@cabinet-office.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@cabinet-office.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@cabinet-office.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@cabinet-office.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@cabinet-office.gov |
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