Awarded contract

Healthier baskets and the role of Red Meat

Details

Supplier(s)
IGD Services LTD
Value
£83,333
Duration
1 year
Topic
Data analysis services
Published
11 May 2026

Tender description

The development of a new report that is aimed at enabling retailers to both increase their awareness of the key insights into the value of red meat for consumers and the opportunities to drive better baskets that contain primary red meat. ## Contract award Title: Healthier baskets and the role of Red Meat

Timeline

  1. Completed: Award date23 March 2026
  2. Completed: Award published11 May 2026
    Current notice
  3. Next: Contract expiry date1 September 2027in 10 months

About the buyer

Agriculture and Horticulture Development Board (AHDB) is the statutory levy board for the cereals and oilseeds, dairy, beef and lamb, and pork sectors. The Department for Environment, Food and Rural Affairs sponsors AHDB, a non-departmental public body. Common goods and services are bought through framework agreements arranged by the Government Commercial Agency.

Over the past 5 years, most of AHDB's contract awards have been in agricultural and horticultural services, business services and IT services.

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Decision makers

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