Awarded contract

Measuring Prominence on Connected TVs

Details

Supplier(s)
LOOPR LTD
Value
£204,000
Duration
2 years
Topic
Data services
Published
8 January 2026

Tender description

Ofcom require data to support our work implementing Part 2 of the Media Act which introduces new rules to ensure content provided by the Public Service Broadcasters (the BBC, ITV, Channel 4, Channel 5, S4C in Wales and STV in Scotland) is available, prominent, and easily accessible on a range of connected TV platforms that are accessed via smart TVs, smart sticks and set top boxes. The data will provide us with insights into prominence across relevant platforms, including the share of user interfaces occupied by PSBs and estimates of the monetary value of prominence slots. There are likely to be low/mid-teens number of platforms in scope of the new prominence obligations. ## Contract award

Timeline

  1. Completed: Award published8 January 2026
    Current notice
  2. Completed: Award date8 January 2026
  3. Next: Contract expiry date29 October 2027in 12 months

About the buyer

The Office of Communications (Ofcom) is the UK's communications regulator, covering broadcasting, telecoms, post and spectrum as a non-departmental public body. Competitions for its contracts usually run as an Invitation to Tender process, procured directly by Ofcom's own commercial team. Larger opportunities also typically route through Crown Commercial Service frameworks or frameworks hosted by public bodies.

Over the past 5 years, most of Ofcom's contract awards have been in business services, software and information systems and IT services.

Relevant CPV codes

  • 72300000 · Data services

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