Creative Testing
Details
- Buyer
- Cabinet Office
- Supplier(s)
- Swayable
- Value
- £14,695
- Duration
- 1 year
- Topic
- Market research services
- Published
- 31 March 2026
- Source
- uk:find_a_tender
Tender description
Services: The Supplier shall provide a specialist creative testing service capable of conducting expedited, robust survey experiments and Randomised Control Trials (RCTs) to evaluate government communications for the "Cost of Living" campaign. Scope: The primary purpose is to test creative assets (video, static imagery, messaging) to effectively reach priority audiences (specifically "Grafting Realists" and "Striving Moderates"). Methodology: The Supplier must utilise proprietary mobile recruitment and validated RCT methodology to measure attitudinal shifts, message understanding, and motivation to act with a 24-48 hour turnaround. ## Contract award
Timeline
- Completed: Award published31 March 2026Current notice
- Completed: Award date31 March 2026
- Next: Contract expiry date31 March 2027in 5 months
About the buyer
The Cabinet Office is a central government ministerial department that supports the Prime Minister, with its own commercial teams handling procurement. Much of its procurement runs through framework agreements, including those set up by the Crown Commercial Service. The department publishes targeted actions to increase its business with small and medium-sized enterprises. Central commercial teams based here combined with the Crown Commercial Service in 2026 to form the Government Commercial Agency.
Over the past 5 years, most of the Cabinet Office's contract awards have been in IT services, business services and software and information systems.
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@cabinet-office.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@cabinet-office.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@cabinet-office.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@cabinet-office.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@cabinet-office.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@cabinet-office.gov |
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