The DNA of Liverpool

Tender description

Procurement of an expert advisory service to deliver a comprehensive analysis and communication programme titled “The DNA of Liverpool.” The aim is to decode and articulate Liverpool’s unique strengths, character, and opportunities, supporting the city’s regeneration and strategic positioning. The supplier will: Conduct a thorough review of existing literature, reports, and materials relating to Liverpool’s identity and development. Identify and interview at least 10 key local and international stakeholders to gather diverse insights. Produce a detailed report (approx. 30 pages) distilling Liverpool’s “DNA”—its core traits, values, and differentiators. Create two podcast episodes and an 800-word article to share findings with both local and global audiences. Deliver three tailored workshops in Liverpool to engage partners, share insights, and support the city’s strategic narrative. Provide all outputs in accessible formats for use in communications, stakeholder engagement, and future planning. The service must be delivered by a team with proven international experience in city branding, urban analysis, and stakeholder engagement, and must include all research, travel, and presentation costs.