Research on video-sharing platforms: understanding audience experiences and motivations
Details
- Supplier(s)
- IPSOS (MARKET RESEARCH) LTD
- Value
- £126,145
- Duration
- 8 months
- Topic
- Market research services
- Published
- 12 March 2026
- Source
- uk:contracts_finder
Tender description
Ipsos has been commissioned to undertake the delivery of a qualitative research project on video sharing platforms, focusing on YouTube. The key objectives are to: 1) To explore user experiences, motivations and decision-making on YouTube. This will look at understanding how users navigate the platform, what influences their viewing choices, and how they engage with different types of content. 2) To understand how users perceive and engage with PSB content on YouTube and how this compares to the other PSM content they already consume. This involves exploring the visibility and appeal of PSB content on YouTube by examining audience expectations around format, tone and relevance compared to other creators and influencers.
Timeline
- Completed: Award date27 January 2026
- Completed: Award published12 March 2026Current notice
- Completed: Contract expiry date30 September 2026
About the buyer
The Office of Communications (Ofcom) is the UK's communications regulator, covering broadcasting, telecoms, post and spectrum as a non-departmental public body. Competitions for its contracts usually run as an Invitation to Tender process, procured directly by Ofcom's own commercial team. Larger opportunities also typically route through Crown Commercial Service frameworks or frameworks hosted by public bodies.
Over the past 5 years, most of Ofcom's contract awards have been in business services, software and information systems and IT services.
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@office-of-communications-ofcom.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@office-of-communications-ofcom.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@office-of-communications-ofcom.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@office-of-communications-ofcom.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@office-of-communications-ofcom.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@office-of-communications-ofcom.gov |
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