Awarded contract

BTA2177 - Analytics 360 with GA4 Properties

Details

Buyer: VisitBritain / VisitEngland
Supplier(s): Merkle
Value: £116,100
Duration: 2 years
Topic: Data analysis services
Published: 5 March 2026
Source: uk:contracts_finder

Tender description

Web data analytics. Direct Award process via CCS G-Cloud 14 Framework. RM1557.14

Timeline

Completed: Award date15 February 2026
Completed: Award published5 March 2026
Current notice
Next: Contract expiry date29 February 2028in 16 months

About the buyer

VisitBritain / VisitEngland is a government organisation that promotes fair and open competition in its procurement. Requirements are met through Government Commercial Agency frameworks where they fit. Public framework agreements are used where they cover the need. Contracts are awarded on non-discrimination, equal treatment and transparency. Contracts above the threshold are categorised by risk and value, each with an assigned owner and manager.

No preferred supplier list is kept.

Over the past 5 years, most of VisitBritain / VisitEngland's contract awards have been in IT services, business services and software and information systems.

Decision makers

Connect with the people behind this procurement.

Job title	Phone number	Work email
Head of Procurement	+44 •••• ••••••	••••••••@visitbritain-visitengland.gov
Commercial Director	+44 •••• ••••••	••••••••@visitbritain-visitengland.gov
Procurement Manager	+44 •••• ••••••	••••••••@visitbritain-visitengland.gov
Category Lead	+44 •••• ••••••	••••••••@visitbritain-visitengland.gov
Senior Buyer	+44 •••• ••••••	••••••••@visitbritain-visitengland.gov
Contracts Manager	+44 •••• ••••••	••••••••@visitbritain-visitengland.gov

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