Closed tender

CONCESSION CONTRACT FOR THE PROVISION OF ROADSIDE ADVERTISING

Details

Value
£200,000
Topic
Advertising and marketing services
Published
22 December 2025
Submission
3 February 2026

Tender description

The Authority is offering an advertising space concession opportunity to the market (to primarily include roadside and roundabout advertising space). The successful Supplier will manage, operate and generate revenue from the advertising space in return for a payment to the Authority. There exists the opportunity for the successful Supplier to build on the relationships that existed previously with current advertisers and to build new relationships. To the Authority's knowledge all signs have the benefit of all necessary statutory consents, although the successful Supplier will need to check with the Planning service and other relevant authorities prior to commencement, and if necessary, secure necessary consents before proceeding. The Authority's purpose in offering this concessions agreement is to increase the opportunities available to local businesses to promote themselves. The Authority also aims to secure a fixed annual income stream (in return for granting the concession), to support its business promotion and marketing activities and to contribute towards the maintenance of the roundabouts and verges. The contract will be a concessions contract because the Authority will not be paying the successful Supplier to provide the service. The Authority will receive a payment from any advertisement income.

Timeline

  1. Completed: Tender published22 December 2025
    Current notice
  2. Completed: Submission date3 February 2026

About the buyer

Gloucester City Council is a local authority that buys goods and services for the city. Tenders above a set value require a social value submission, weighted at 10% of the assessment. The council publishes a Social Value Toolkit to guide suppliers on what it expects.

Over the past 5 years, most of Gloucester City Council's contract awards have been in architectural and engineering services, construction work and repair and maintenance.

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Decision makers

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