Closed tender

Brand Identity Development for the New Passenger Watchdog

Details

Value
£15,000
Topic
Marketing services
Published
23 December 2025
Submission
16 January 2026

Tender description

Transport Focus is the independent passenger watchdog representing the interests of transport users. As part of our evolution, we are developing a new passenger watchdog that will continue to champion the needs of passengers across the transport network. To support this transition, we require a branding agency to help us explore and define what the new passenger watchdog should look and feel like. This work will inform recommendations to government, who will make the final decision on the future passenger watchdog's identity. The successful agency will work closely with Transport Focus to develop a suite of brand identity options that reflect our core values and resonate with our key audiences, whilst ensuring value for money in the use of public funds.

Timeline

  1. Completed: Tender published23 December 2025
    Current notice
  2. Completed: Submission date16 January 2026

About the buyer

Transport Focus is the independent passenger watchdog, and buys as a central government agency or non-departmental public body. The list has two lots, one for qualitative projects and one for quantitative projects. Research contracts are procured by type of project. Print, ICT support and travel bookings are bought through Government Commercial Agency frameworks. Website development has been bought through a Digital Outcomes call-off.

A preferred supplier list holds pre-qualified research providers for projects across all modes of public transport.

Over the past 5 years, most of Transport Focus's contract awards have been in business services, research and development and IT services.

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Decision makers

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