UCDOPP5557 Supply and Support of Eye Tracking Equipment
Details
- Value
- 150,000
- Topic
- Laboratory, optical and precision equipments (excl. glasses)
- Published
- 11 December 2025
- Source
- ie:e_tenders
Tender description
The Behavioural Lab at the UCD Michael Smurfit Graduate Business School will use the eye tracking systems to support marketing and business research on consumer attention, decision making and user experience, as well as postgraduate teaching in these areas. The equipment will be used in lab based experiments with screen-based stimuli , for example advertising, websites, packaging, financial interfaces and in real world or semi naturalistic environments, for example retail settings and product trials. The system will also be integrated with other neuromarketing infrastructures such as EEG, GSR and other physiological sensors to enable multi-modal data collection. The objective is to provide a robust, long-term platform that can be used across multiple research projects and programmes, delivering clear value for money for the university.
Timeline
- Completed: Award published11 December 2025Current notice
- Completed: Award date11 December 2025
About the buyer
University College Dublin is a higher education institution, and its Procurement and Purchasing Function runs tendering for the whole university. Budget holders across the university draft specifications and sit on evaluation teams before any tender goes out. The Office of Government Procurement and the Education Procurement Service sometimes run tenders on UCD's behalf. Above the EU threshold, tenders run as a full EU-wide procedure rather than a national one.
Over the past 5 years, most of UCD's contract awards have been in laboratory and precision equipment, software and information systems and office and computing equipment.
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@university-college-dublin-ucd.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@university-college-dublin-ucd.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@university-college-dublin-ucd.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@university-college-dublin-ucd.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@university-college-dublin-ucd.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@university-college-dublin-ucd.gov |
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