Awarded contract

CRM email automation tool

Details

Supplier(s)
Click Dimensions
Value
£60,000
Duration
1 year
Topic
Agricultural, farming, fishing, forestry and related products
Published
10 December 2025

Tender description

Approval was sought to extend the existing CRM supplier contract for a further 12 months to ensure continuity of a critical business service. The supplier provides essential CRM services that support key business functions and customer engagement. There is insufficient time and capacity to conduct a new procurement process. A change in supplier at this stage would risk disruption to critical CRM operations. ## Contract award Title: CRM email automation tool

Timeline

  1. Completed: Award published10 December 2025
    Current notice
  2. Completed: Award date10 December 2025
  3. Next: Contract expiry date19 January 2027in 2 months

About the buyer

Agriculture and Horticulture Development Board (AHDB) is the statutory levy board for the cereals and oilseeds, dairy, beef and lamb, and pork sectors. The Department for Environment, Food and Rural Affairs sponsors AHDB, a non-departmental public body. Common goods and services are bought through framework agreements arranged by the Government Commercial Agency.

Over the past 5 years, most of AHDB's contract awards have been in agricultural and horticultural services, business services and IT services.

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Decision makers

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