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Awarded contract

CRM and Loyalty Agency Services

Details

Buyer
First Trenitalia West Coast Rail Ltd (t/a Avanti West Coast)
Supplier(s)
Havas Helia Ltd
Value
2,400,000
Duration
3 years
Topic
Advertising and marketing services
Published
8 December 2025
Source
uk:find_a_tender

Tender description

This project relates to acquiring a new dedicated digital agency to predominantly support creative and strategic thinking for CRM (customer relationship management) and Loyalty Services ## Contract award

Timeline

  1. Award date4 November 2025
  2. Award published8 December 2025
    Current notice
  3. Contract expiry date31 December 2028in 2 years

About the buyer

Avanti West Coast is the trading name of First Trenitalia West Coast Rail Limited, a FirstGroup and Trenitalia company. The operator runs 16 railway stations directly and provides train services to many destinations. Its requirements are set by the Department for Transport through the National Rail Contract. The procurement team checks suppliers on their safety credentials and capabilities. Recent tenders have covered station cleaning, catering, uniforms and estate management.

Over the past 5 years, most of Avanti West Coast's contract awards have been in business services, real estate services and repair and maintenance.

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Decision makers

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Contact nameJob titlePhone numberWork email
Head of Procurement+44 •••• ••••••
Commercial Director+44 •••• ••••••
Procurement Manager+44 •••• ••••••
Category Lead+44 •••• ••••••
Senior Buyer+44 •••• ••••••
Contracts Manager+44 •••• ••••••

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