Closed tender

Creative Agency Services

Details

Value
£8,000,000
Topic
Advertising and marketing services
Published
5 December 2025
Submission
9 January 2026

Tender description

GWR will be tendering for a new contract for creative services for brand leisure and product marketing activity. This is an exciting opportunity to become the creative and strategic agency partner for a trailblazing train operating company with big ambitions to raise the bar in travel marketing, driving powerful revenue impact and brand fame. We want to be the train operator that bucks the trend not only in the world of rail but in the travel category, implementing best-in-class travel marketing communications that excites customers to get on board and experience our world-class network.

Timeline

  1. Completed: Tender published5 December 2025
    Current notice
  2. Completed: Submission date9 January 2026

About the buyer

Great Western Rail (FirstGroup) is a train operating company that runs GWR passenger services. The legal entity named on its tender notices is First Greater Western Limited, trading as GWR. Older GWR tenders pointed bidders to procurement.gwr.com for documents. Framework notices have covered station signage, furniture and construction works. Further notices cover rolling stock supply. Preliminary market engagement notices invite suppliers to talk before a tender, as for catering and logistics.

Over the past 5 years, most of Great Western Rail's contract awards have been in transport equipment, repair and maintenance and business services.

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Decision makers

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