Expired contract

Cintana Project Manager

Details

Supplier(s)
Cintana Education, LLC
Duration
9 months
Topic
Business and management consultancy and related services
Published
24 November 2025

Tender description

India Sales and Marketing Services. In addition to the Advisory and Managed Services, and subject to the ongoing approval of the Joint Strategic Board for marketing budget for this service, Cintana will provide a non-exclusive project manager to work directly with GrowCo marketing and sales team to support and implement the University's accelerated market entry into India. Cintana will deploy its existing team based in Delhi and Bengaluru to (a) directly manage media spend for lead generation and qualification, strictly in accordance with the marketing budgets set by the Joint Strategic Board and (b) drive lead nurturing, converting leads into applications. This will form part of the daily GrowCO sales and marketing operation, with the Company India team acting as an extension of GrowCO, specifically for marketing execution. As demand increases, surpassing 100 leads per day or 2,000 leads in a month, the Company will employ and administer enrolment advisors on GrowCO's behalf as part of the Company Personnel. ## Contract award

Timeline

  1. Completed: Award published24 November 2025
    Current notice
  2. Completed: Award date24 November 2025
  3. Completed: Contract expiry date4 September 2026

About the buyer

Coventry University buys as a higher education institution, with a centralised procurement team based in its Finance Department at the Armstrong Siddeley Building. Suppliers must complete a competitive tender process before they gain approved status. Coventry University belongs to the Southern Universities Purchasing Consortium, a collaborative buying group for more than one hundred higher and further education institutions.

Further competitions run on the framework agreements the consortium negotiates across most commodity areas.

Over the past 5 years, most of Coventry University's contract awards have been in software and information systems, business services and IT services.

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