WGCD Media Buying, Integrated Marketing Campaigns and PR Services Framework Agreement
Details
- Buyer
- Welsh Government
- Value
- £82,000,000
- Topic
- Advertising and marketing services
- Published
- 21 November 2025
- Submission
- 19 December 2025
- Source
- uk:find_a_tender
Tender description
All Wales Framework Agreement for the provision of Media Buying Services, Integrated Marketing Campaigns and PR Services. The Framework is broken down into two Lots. Lot 1 covers Media Buying Services and is being awarded to a single supplier. Lot 2 covers Integrated Marketing Campaigns and PR Services and is being awarded to 10 suppliers. The Framework will be available for use by the Welsh Public Sector.
Timeline
- Completed: Tender published21 November 2025Current notice
- Completed: Submission date19 December 2025
About the buyer
The Welsh Government is the devolved government for Wales and buys as a central government body through its Corporate Procurement Services team. That team advises departments on procurement and supports larger tenders. Commercial Procurement ICT handles digital contracts and lets ICT frameworks for the Welsh public sector. Welsh Government Commercial Delivery, formerly the National Procurement Service, builds national frameworks with councils and the Welsh NHS. They are listed on the Wales Collaborative Procurement Hub on Sell2Wales. Welsh contracting authorities' notices appear on Sell2Wales and the Central Digital Platform, with pipelines of larger future contracts.
Procurement spend from central entities makes up 66% of overall UK public spend.
Over the past 5 years, most of the Welsh Government's contract awards have been in business services, research and development and architectural and engineering services.
Relevant CPV codes
- 79340000 · Advertising and marketing services
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@welsh-government.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@welsh-government.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@welsh-government.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@welsh-government.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@welsh-government.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@welsh-government.gov |
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