Advertising Effectiveness Research Services
Details
- Buyer
- Tourism Ireland CLG
- Value
- €1,400,000
- Topic
- Research services
- Published
- 21 November 2025
- Submission
- 6 January 2026
- Source
- ie:e_tenders
Tender description
The Dublin office of Tourism Ireland wishes to enter into a contract with a Supplier for the provision of Research Services to assess Advertising Effectiveness. The research services will include Advertising Effectiveness research to test Tourism Ireland’s creative advertising to be shown in market to stimulate demand for visiting the island of Ireland. The services will also include supporting Ad Hoc projects as needs dictate. Please note: Tourism Ireland reserves the right to have its sister agencies, Failte Ireland and Tourism Northern Ireland draw down related services under any contract put in place. FOR FURTHER INFORMATION ON THE REQUIREMENTS AND QUALIFICATION CRITERIA PLEASE REFER TO THE CfT DOCUMENTATION AVAILABLE FOR DOWNLOADING.
Timeline
- Completed: Tender published21 November 2025Current notice
- Completed: Submission date6 January 2026
About the buyer
Tourism Ireland CLG is the cross-border body that markets the island of Ireland overseas as a holiday destination. The 1998 Belfast Agreement created Tourism Ireland as one of six areas of North South cooperation. Many competitions use a two-stage restricted procedure, with a request to participate first. Contract awards can need the approval of the Tourism Ireland Board. Its sponsors include the North South Ministerial Council.
Some contracts are let through a dynamic purchasing system, with mini-competitions among qualified suppliers.
Over the past 5 years, most of Tourism Ireland CLG's contract awards have been in business services, IT services and office and computing equipment.
Relevant CPV codes
- 73110000 · Research services
- 79310000 · Market research services
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@tourism-ireland-clg.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@tourism-ireland-clg.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@tourism-ireland-clg.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@tourism-ireland-clg.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@tourism-ireland-clg.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@tourism-ireland-clg.gov |
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