Stale Pre-tender

SR-PACT-PROJ-894 - Digital Marketing Agency - Market Engagement

Details

Topic
Advertising and marketing services
Published
20 October 2025

Tender description

ScotRail are conducting market engagement to understand the capabilities of potential Digital Marketing Agencies to lead the production and roll-out of all digital elements within ScotRail marketing campaigns, while also supporting standalone digital initiatives. We invite suppliers to complete a short questionnaire on our Wax e-sourcing portal which can be accessed here https://scotrail.wax-live.com/S2C/DisplayModules/TradeModules/Negotiations/Opportunities/ListEvents.aspx ScotRail will review the information provided and intend to engage further with suppliers who have the relevant experience and capabilities. This assessment will shape our strategy and tender documents for the future of the service. Any questions relating to this market engagement should be posted using the 'Communication' tab. The deadline for submitting your questionnaire is by 12pm Tuesday 18th November 2025. Lot 1: ScotRail are conducting market engagement to understand the capabilities of potential Digital Marketing Agencies to lead the production and roll-out of all digital elements within ScotRail marketing campaigns, while also supporting standalone digital initiatives. We invite suppliers to complete a short questionnaire on our Wax e-sourcing portal which can be accessed here https://scotrail.wax-live.com/S2C/DisplayModules/TradeModules/Negotiations/Opportunities/ListEvents.aspx ScotRail will review the information provided and intend to engage further with suppliers who have the relevant experience and capabilities. This assessment will shape our strategy and tender documents for the future of the service. Any questions relating to this market engagement should be posted using the 'Communication' tab. The deadline for submitting your questionnaire is by 12pm Tuesday 18th November 2025. Additional information: The questionnaire can be accessed through ScotRail's Wax e-sourcing portal here: https://scotrail.wax-live.com/S2C/DisplayModules/TradeModules/Negotiations/Opportunities/ListEvents.aspx

Timeline

  1. Completed: Pre-tender published20 October 2025
    Current notice

About the buyer

ScotRail Trains Limited operates Scotland's passenger rail network, a publicly owned train operator under Scottish Rail Holdings. Scottish Rail Holdings, wholly owned by the Scottish Government, took over passenger services from the previous franchise in April 2022. Transport Scotland sponsors the company on behalf of Scottish Ministers. A Framework Agreement between Scottish Ministers and Scottish Rail Holdings sets the terms within which the company operates.

Over the past 5 years, most of ScotRail Trains Limited's contract awards have been in transport equipment, repair and maintenance and installation services.

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Decision makers

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