Awarded contract

Income Maximisation Campaign 2025/26

Details

Value
279,067
Topic
Advertising and marketing services
Published
17 October 2025

Tender description

The successful bidder is required to run a Campaign to encourage the public to apply for any unclaimed benefits they may be entitled to using the Advice Cymru advice service. The initial contract will be for 8 months, with an optional extension of an additional 10 months up to 31st March 2027.

Timeline

  1. Completed: Award date14 October 2025
  2. Completed: Award published17 October 2025
    Current notice

About the buyer

The Welsh Government is the devolved government for Wales and buys as a central government body through its Corporate Procurement Services team. That team advises departments on procurement and supports larger tenders. Commercial Procurement ICT handles digital contracts and lets ICT frameworks for the Welsh public sector. Welsh Government Commercial Delivery, formerly the National Procurement Service, builds national frameworks with councils and the Welsh NHS.

Over the past 5 years, most of the Welsh Government's contract awards have been in business services, research and development and architectural and engineering services.

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Decision makers

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