OU Brand Tracking Services
Details
- Buyer
- The Open University
- Supplier(s)
- The Nursery Planning and Research Ltd
- Value
- £904,000
- Duration
- 4 years
- Topic
- Market research services
- Published
- 9 October 2025
- Source
- uk:contracts_finder
Tender description
The Open University is seeking a supplier of brand tracking services to support the organisation in measuring awareness and perceptions of the Open University brand, competitor brands and evaluate the success of our specific campaigns amongst potential students in all UK nations. The contract may also include brand tracking services among other audiences such as current students, alumni and employers. The restricted procurement procedure under the terms of the Public Contract Regulations 2015 requires potential bidders to complete a Standard Supplier Selection Questionnaire in the first instance. The five (5) highest scoring bidders will be invited to the invitation to tender stage. The contract is for an initial period of three (3) years and may be extended by the OU by one further twelve (12) month period up to a maximum of four years in total. Further details are contained in the procurement documents, via the URL link detailed in this notice.
Timeline
- Completed: Award date1 October 2025
- Completed: Award published9 October 2025Current notice
- Next: Contract expiry date1 October 2029in 3 years
About the buyer
The Open University is a higher education provider that runs procurement under the Procurement Act 2023 through its own procurement service. Southern Universities Purchasing Consortium membership gives access to a shared framework used across UK universities. Lower-value purchases can go through a Direct Request for Quote instead of a full tender. A business team advises organisations on the most suitable procurement route before a contract begins.
Over the past 5 years, most of The Open University's contract awards have been in business services, software and information systems and education and training.
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@the-open-university.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@the-open-university.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@the-open-university.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@the-open-university.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@the-open-university.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@the-open-university.gov |
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