Awarded contract

C0119 - Future Game Changers

Details

Value
£562,325
Topic
Advertising and marketing services
Published
10 October 2025

Tender description

The National Lottery Promotions Unit (NLPU) are on a mission to re-engage the UK public and deepen their emotional connection to The National Lottery by illuminating and elevating the transformative impact of National Lottery-funded projects. Through compelling storytelling, we aim to celebrate the £30 million raised by players each week and the extraordinary individuals and communities it supports. Building on the success of the 30th Birthday "Game Changers" campaign - which celebrated 30 inspiring individuals across the UK - we are now evolving the concept to focus on Future Game Changers. This new iteration will shift the spotlight onto current and future funding recipients through a bold, creative and headline-grabbing campaign. Lot 1: UK-wide PR campaign. Celebrate how The National Lottery continues to change lives for the better.

Timeline

  1. Completed: Award published10 October 2025
    Current notice
  2. Completed: Award date10 October 2025

About the buyer

The National Lottery Community Fund is a central non-departmental public body, and buys through its own procurement team. Lower-value purchases need written quotations from the budget holder, with a competitive tender run by procurement above that. Complex or high-risk requirements are always handled by the procurement team.

Over the past 5 years, most of The National Lottery Community Fund's contract awards have been in business services, research and development and IT services.

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Decision makers

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