Awarded contract

Trustpilot Enterprise Upgrade

Details

Supplier(s)
Trustpilot Ltd
Value
£127,200
Duration
2 years
Topic
Business services: law, marketing, consulting, recruitment, printing and security
Published
29 September 2025

Tender description

Transport for Wales (TfW) has awarded a contract via direct award to Trustpilot for the provision of its Enterprise-level platform upgrade. The Trustpilot Enterprise solution offers exclusive capabilities essential to TfW’s strategic objectives around customer trust, digital engagement, and conversion. These include full API access, AI-powered review management, Google Seller Ratings eligibility, and advanced analytics. ## Contract award

Timeline

  1. Completed: Award published29 September 2025
    Current notice
  2. Completed: Award date29 September 2025
  3. Next: Contract expiry date1 October 2027in 12 months

About the buyer

Transport for Wales runs and develops the country's rail, bus and active travel networks, buying as a central body with its own procurement and supply chain team. Every tender is advertised on Sell2Wales, the Welsh government's open tendering portal, where registration is free for suppliers. Above-threshold opportunities are also published on the UK government's Find a Tender Service. A dedicated procurement portal now carries every new tender opportunity. Pipeline notices and preliminary market engagement notices give suppliers early sight of contracts still to come. Procurement decisions follow the Procurement Act 2023 and the Procurement (Wales) Regulations 2024.

Procurement spend from central entities makes up 66% of overall UK public spend.

Over the past 5 years, most of Transport for Wales's contract awards have been in business services, construction work and IT services.

Relevant CPV codes

  • 79000000 · Business services: law, marketing, consulting, recruitment, printing and security

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Decision makers

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