Awarded contract

Provision of Marketing Automation Solution

Details

Supplier(s)
GB-CFS-173
Value
£128,200
Duration
2 years
Topic
IT services: consulting, software development, Internet and support
Published
27 August 2025

Tender description

Provision of a marketing automation solution capable of delivering email campaigns, webinar invitations, nudge campaigns, automated trigger campaigns, hosting landing pages, and generating behavioural and performance insights.

Timeline

  1. Completed: Award published27 August 2025
    Current notice
  2. Completed: Award date1 September 2025
  3. Next: Contract expiry date31 August 2027in 11 months

About the buyer

The Department for Education is a ministerial department responsible for children's services and education policy in England, procuring both for itself and its executive agencies. Requirements are advertised on the Find a Tender service, published through the department's Jaggaer etendering system. Suppliers awarded a contract must register on the Central Digital Platform. Framework purchases follow the matching Crown Commercial Service terms. Many contracts are let on standard government terms, such as Cabinet Office short-form or model services agreements. Schools and academy trusts buy separately, using framework options the department reviews and approves in advance.

Procurement spend from central entities makes up 66% of overall UK public spend.

Over the past 5 years, most of the Department for Education's contract awards have been in business services, construction work and education and training.

Relevant CPV codes

  • 72000000 · IT services: consulting, software development, Internet and support

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Decision makers

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