Awarded contract

Adults' Media Literacy Tracker

Details

Value
£775,271.93
Duration
4 years
Topic
Market research services
Published
18 July 2025

Tender description

The primary objective is to provide robust research on an on-going basis into the different elements of adults' media literacy across key platforms, with a particular focus on the internet.

Timeline

  1. Completed: Award date9 June 2025
  2. Completed: Award published18 July 2025
    Current notice
  3. Next: Contract expiry date31 March 2029in 3 years

About the buyer

The Office of Communications (Ofcom) is the UK's communications regulator, covering broadcasting, telecoms, post and spectrum as a non-departmental public body. Ofcom procures under the Procurement Act 2023 and its own procurement rules. Competitions for its contracts usually run as an Invitation to Tender process, procured directly by Ofcom's own commercial team. Larger opportunities also typically route through Crown Commercial Service frameworks or frameworks hosted by public bodies. Ofcom publishes contract opportunities on Contracts Finder, with higher-value notices appearing on Find a Tender. Awarded contracts appear on Ofcom's own contract register alongside its procurement strategy.

Procurement spend from central entities makes up 66% of overall UK public spend.

Over the past 5 years, most of Ofcom's contract awards have been in business services, software and information systems and IT services.

Relevant CPV codes

  • 79310000 · Market research services

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Decision makers

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