Awarded contract

Legacy Campaigns 2025 - 2026

Details

Value
£60,000
Topic
Business analysis consultancy services
Published
25 June 2025

Tender description

To develop and deliver a media strategy for our Legacy Autumn 2025 Campaign and for our Legacy Spring 2026 Campaign. Lot 1: To develop and deliver a media strategy for our Legacy Autumn 2025 Campaign and for our Legacy Spring 2026 Campaign. The scope of requirements is: • Response to brief • Audience analysis and scoping • Audience targeting strategy • Channel mix proposal • Creative optimisation • Establish KPIs and success metrics • Budget allocation across channel mix • Optimisation of live campaign • End of campaign report

Timeline

  1. Completed: Award date19 June 2025
  2. Completed: Award published25 June 2025
    Current notice

About the buyer

Royal Botanic Gardens Kew is an executive non-departmental public body, sponsored by the Department for Environment, Food and Rural Affairs. A Framework Document sets out how the two bodies work together on business planning and resource allocation. Kew keeps the freedom to opt in or out of central government procurement routes such as the Crown Commercial Service. Tender opportunities appear on Find a Tender alongside Defra procurement channels. Procurement documents for live opportunities are issued through Defra's Bravo Solution portal. Suppliers are expected to meet Kew's procurement standards, including sustainability requirements, before any contract begins.

Procurement spend from central entities makes up 66% of overall UK public spend.

Over the past 5 years, most of Royal Botanic Gardens Kew's contract awards have been in business services, architectural and engineering services and IT services.

Relevant CPV codes

  • 72221000 · Business analysis consultancy services

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