Awarded contract

Digital Affiliate Marketing

Details

Supplier(s)
N21 LIMITED
Topic
Advertising and marketing services
Published
12 June 2025

Tender description

Maintain the current affiliate marketing programme. Manage the affiliate programme through the existing bespoke digital monitoring global affiliate marketing platform that connects advertisers with publishers. Lot 1: Agreement for 12 months for digital affiliate marketing services to ensure business continuity of technical infrastructure across existing partner platform and passenger interfaces.

Timeline

  1. Completed: Award date11 April 2025
  2. Completed: Award published12 June 2025
    Current notice

About the buyer

Transport for Wales runs and develops the country's rail, bus and active travel networks, buying as a central body with its own procurement and supply chain team. Every tender is advertised on Sell2Wales, the Welsh government's open tendering portal, where registration is free for suppliers. Above-threshold opportunities are also published on the UK government's Find a Tender Service. A dedicated procurement portal now carries every new tender opportunity. Pipeline notices and preliminary market engagement notices give suppliers early sight of contracts still to come. Procurement decisions follow the Procurement Act 2023 and the Procurement (Wales) Regulations 2024.

Procurement spend from central entities makes up 66% of overall UK public spend.

Over the past 5 years, most of Transport for Wales's contract awards have been in business services, construction work and IT services.

Relevant CPV codes

  • 79340000 · Advertising and marketing services
  • 79342000 · Marketing services

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Decision makers

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