Awarded contract

Early Years Childcare Workforce Recruitment Events Marketing ITT 2024 con_26764

Details

Value
£2,700,000
Duration
3 years
Topic
Public relations services
Published
15 May 2025

Tender description

The Department for Education (The Client) is launchung this tender to support the existing "Do Something Big campaign" We require an end-to-end events marketing agency to provide the planning and delivery of a series of events across target regions in England, using a hybrid approach of face-to-face and digital activities. Activities could include, but are not limited to: - Planning and delivery of a roadshow of pop-up events in local authorities most in need of localised support. - Full management and coordination of attendance at existing events, for example career fairs, trade shows or events where our audiences frequent. - Planning and delivery of virtual events, such as webinars or Q&A sessions. We are however open to new, innovative ideas as to what mix of events would be the most successful in reaching our target audiences. In addition to the strategic planning and delivery of events, we expect the successful agency to deliver supply the following services: - Event and logistics management for all events including storage, transportation and set-up of event stands, display, literature and merchandise; Sourcing, contracting and management of venues, insurance and event staff. - Creative copywriting, design and production to support event activity. This could include the development of bespoke messaging, email templates, content, creative assets and any bespoke merchandise or other event collateral required. - Data collection of expressions of interest, including database management support. - Reporting and evaluation of event activities against objectives and KPIs.

Timeline

  1. Completed: Award date22 April 2025
  2. Completed: Award published15 May 2025
    Current notice
  3. Next: Contract expiry date23 April 2028in 2 years

About the buyer

The Department for Education is a ministerial department responsible for children's services and education policy in England, procuring both for itself and its executive agencies. Requirements are advertised on the Find a Tender service, published through the department's Jaggaer etendering system. Suppliers awarded a contract must register on the Central Digital Platform. Framework purchases follow the matching Crown Commercial Service terms. Many contracts are let on standard government terms, such as Cabinet Office short-form or model services agreements. Schools and academy trusts buy separately, using framework options the department reviews and approves in advance.

Procurement spend from central entities makes up 66% of overall UK public spend.

Over the past 5 years, most of the Department for Education's contract awards have been in business services, construction work and education and training.

Relevant CPV codes

  • 79416000 · Public relations services

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