Awarded contract

RBGKEW1375 - RBG Kew Visitor Insights Programme (VIP)

Details

Supplier(s)
DJS
Value
£375,000
Duration
3 years
Topic
Market research services
Published
1 April 2025

Tender description

RBG Kew intends to procure a Supplier to carry out an ongoing visitor survey at both Kew Gardens and Wakehurst, to understand visitor profile and motivations and evaluate the visit experience in order to maintain a best-in-class experience. This includes survey review and management of the fieldwork, regular provision of data and KPI reporting, and bi-annual reporting to share key actionable insights and recommendations. The visitor survey is an existing and valuable resource for a wide range of teams across RBG Kew, helping the organisation to make data-driven decisions based on audience trends and visit feedback.

Timeline

  1. Completed: Award published1 April 2025
    Current notice
  2. Completed: Award date1 May 2025
  3. Next: Contract expiry date30 April 2028in 18 months

About the buyer

Royal Botanic Gardens Kew is an executive non-departmental public body, sponsored by the Department for Environment, Food and Rural Affairs. A Framework Document sets out how the two bodies work together on business planning and resource allocation. Kew keeps the freedom to opt in or out of central government procurement routes such as the Crown Commercial Service. Suppliers are expected to meet Kew's procurement standards, including sustainability requirements, before any contract begins.

Over the past 5 years, most of Royal Botanic Gardens Kew's contract awards have been in business services, architectural and engineering services and IT services.

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