Brand Response Campaign
Details
- Buyer
- Transport for Wales
- Supplier(s)
- Lucky Generals Ltd
- Value
- £1,500,000
- Duration
- 1 year
- Topic
- Business services: law, marketing, consulting, recruitment, printing and security
- Published
- 28 March 2025
- Source
- uk:find_a_tender
Tender description
The provision of a new agency partner to support with Transport for Wales' (TfW) Brand Response Campaign. Develop a new, long-term brand response campaign for TfW that will strongly resonate with and shift perception of our key target audiences to build revenue and market share, and excite and motivate our internal teams and key stakeholders. Key deliverables: - Brand response creative platform and concept development - strategic and creative services. - Activation campaign concepts and development - strategic and creative services. - Account Management and reporting against deliverables and budget. - Development of always-on messaging matrix. - Production of media assets in line with media plan delivery - including TV and radio. - Creation of campaign guidelines and supply of raw asset files to TfW and partner agencies. ## Contract award Title: C001178.00 - Brand Response Campaign
Timeline
- Completed: Award published28 March 2025Current notice
- Completed: Award date28 March 2025
- Completed: Contract expiry date7 April 2026
About the buyer
Transport for Wales runs and develops the country's rail, bus and active travel networks, buying as a central body with its own procurement and supply chain team.
Pipeline notices and preliminary market engagement notices give suppliers early sight of contracts still to come.
Over the past 5 years, most of Transport for Wales's contract awards have been in business services, construction work and IT services.
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@transport-for-wales.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@transport-for-wales.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@transport-for-wales.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@transport-for-wales.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@transport-for-wales.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@transport-for-wales.gov |
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