To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
Details
- Supplier(s)
- TESCO STORES LIMITED
- Value
- £950,000
- Duration
- 1 year
- Topic
- Direct marketing services
- Published
- 29 February 2024
- Source
- uk:contracts_finder
Tender description
Award contract - campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity with Bord Bia, also positive messaging trials and applications for rethinking the red meat aisle/packaging/online. Historically areas that AHDB have been purchased: include: > Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion> Digital promotion mechanics (banners, featured product space, digital ads)> retailer magazine advertorials> On pack stickers. These exemptions cover activity for all AHDB sectors which engage in this type of activity, so the amount of exemption sought reflects this . This activity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to purchase
Timeline
- Completed: Award published29 February 2024Current notice
- Completed: Award date1 April 2024
- Completed: Contract expiry date31 March 2025
About the buyer
The Department for Environment, Food & Rural Affairs (DEFRA) is a ministerial department that also buys through agencies such as the Environment Agency, the Rural Payments Agency and the Animal and Plant Health Agency. DEFRA also procures goods and services through the Crown Commercial Service. Existing contracts and frameworks set up under the previous procurement regulations remain valid until they expire.
Over the past 5 years, most of DEFRA's contract awards have been in research and development, construction work and business services.
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@department-for-environment-food-rural-affairs-defra.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@department-for-environment-food-rural-affairs-defra.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@department-for-environment-food-rural-affairs-defra.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@department-for-environment-food-rural-affairs-defra.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@department-for-environment-food-rural-affairs-defra.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@department-for-environment-food-rural-affairs-defra.gov |
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