The Provision of Communications and Public Relations Services for Strategic Marketing of the Springboard + and Human Capital Initiative Pillar 1 Programmes in 2024
Details
- Value
- 150,000
- Topic
- Advertising and marketing services
- Published
- 16 February 2024
- Source
- ie:e_tenders
Tender description
The types of services for this contract includes a comprehensive range of activities to effectively market the Springboard + and HCI Pillar 1 programmes. This encompasses in depth analysis of target demographics, development of distinct marketing strategies for various audience segments including a specific focus on recent graduates for the HCI Pillar 1 initiative. The approach integrates digital marketing, social media engagement, and traditional advertising supported by market research.
Timeline
- Completed: Award published16 February 2024Current notice
- Completed: Award date16 February 2024
About the buyer
The Higher Education Authority is Ireland's statutory body for higher education, funding and regulating universities and technological universities. A dedicated procurement officer maintains its contracts register and oversees compliance. Most competitions run through Office of Government Procurement frameworks for common goods and services. Larger tenders are advertised nationally on eTenders with the biggest published in the EU's Official Journal. Sector frameworks such as HEAnet, HESS and Education Procurement Services cover IT and shared services. Purchase orders are raised through its financial management system, close to the point of need. Fellow public bodies can join its tenders too.
€29.5bn was the estimated value of contracts awarded across the Irish public sector in 2025.
Over the past 5 years, most of the Higher Education Authority's contract awards have been in business services.
Relevant CPV codes
- 79340000 · Advertising and marketing services
- 79342000 · Marketing services
- 79400000 · Business and management consultancy and related services
- 79410000 · Business and management consultancy services
- 79413000 · Marketing management consultancy services
- 79416000 · Public relations services
- 79416100 · Public relations management services
- 79416200 · Public relations consultancy services
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@higher-education-authority.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@higher-education-authority.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@higher-education-authority.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@higher-education-authority.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@higher-education-authority.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@higher-education-authority.gov |
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