Expired contract

Red meat shopper basket analysis

Details

Value
£38,000
Duration
1 month
Topic
Research services
Published
2 December 2024

Tender description

AHDB required insight and evidence to support meat's role in a healthy balanced diet and how eating meat can also encourage the consumption of vegetables and other healthy foods. This new analysis will enable us to look at the difference in shopping missions, how this translates to meal in the home and if they match the Eatwell plate and nutritional analysis of different baskets. We currently purchase red meat data from Kantar. They are the only provider who have the data required in a usable format for this analysis.

Timeline

  1. Completed: Award date18 November 2024
  2. Completed: Award published2 December 2024
    Current notice
  3. Completed: Contract expiry date1 January 2025

About the buyer

The Department for Environment, Food & Rural Affairs (DEFRA) is a ministerial department that also buys through agencies such as the Environment Agency, the Rural Payments Agency and the Animal and Plant Health Agency. DEFRA also procures goods and services through the Crown Commercial Service. Existing contracts and frameworks set up under the previous procurement regulations remain valid until they expire.

Over the past 5 years, most of DEFRA's contract awards have been in research and development, construction work and business services.

Relevant CPV codes

  • 73110000 · Research services

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