Customer Data Platform (CDP)
Details
- Supplier(s)
- mParticle, Inc
- Value
- £8,000,000
- Duration
- 7 years
- Topic
- Data management services
- Published
- 2 October 2024
- Source
- uk:contracts_finder
Tender description
The BBC has Awarded the Contract to mPArticle for the service of a Customer Data Platform (CDP), the Supplier will be responsible for data management, campaign management and activation. This Contract shall come into effect on the "Effective Date", (for a 1-year Transition/Integration period, named "Year 0") and shall continue in force for a period of three (3) years from the Service Commencement Date (the "Initial Term") and unless terminated earlier in accordance with its terms. The Contract may be extended for a further period of 36 months hence (1+1+1). The spend range over the 7 (1+3+3) year term is between £4.5 million - £8 million. The spend ranges are not committed spend ranges, and are therefore "only an estimation" of spend that could be made through the Agreement.
Timeline
- Completed: Award date25 September 2024
- Completed: Award published2 October 2024Current notice
- Next: Contract expiry date24 September 2031in 5 years
About the buyer
The British Broadcasting Corporation broadcasts TV, radio and online services across the UK, buying as a central body with its own commercial and procurement team. Framework agreements list approved suppliers across lots covering consultancy, digital design, digital games and broadcast systems. The restricted procedure opens first with a PQQ stage before suppliers reach a full invitation to tender.
Over the past 5 years, most of BBC's contract awards have been in IT services, business services and construction work.
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@the-british-broadcasting-corporation-bbc.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@the-british-broadcasting-corporation-bbc.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@the-british-broadcasting-corporation-bbc.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@the-british-broadcasting-corporation-bbc.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@the-british-broadcasting-corporation-bbc.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@the-british-broadcasting-corporation-bbc.gov |
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