Expired contract

PH Live Longer Better physical activity inactives newspaper/digital marketing campaign

Details

Value
£2,500
Duration
3 months
Topic
Advertising and marketing services
Published
16 August 2024

Tender description

Marketing to support a Live Longer Better campaign with the aim to encourage older adults to carry out simple strength and balance activities that they can fit into their daily routines. 6 weeks of quarter page ads across Hampshire Chronicle, Andover Advertiser and Basingstoke Gazette. 20,000 targeted standard display targeting Elderly Care. 40,000 bespoke target views online targeting adults in Hampshire aged 40-64, excluding Southampton, Portsmouth and the Isle of Wight.

Timeline

  1. Completed: Award date20 June 2024
  2. Completed: Award published16 August 2024
    Current notice
  3. Completed: Contract expiry date3 October 2024

About the buyer

Hampshire County Council buys as a local authority through its own Strategic Procurement Team. The same team also procures for district, borough and parish councils and national park authorities across Hampshire. A separate Strategic Frameworks Team runs works and professional services framework agreements for public authorities across the South.

Over the past 5 years, most of Hampshire County Council's contract awards have been in construction work, education and training and health and social work.

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