Awarded contract

P-2899 On Vehicle Advertising 2025

Details

Value
£10,000,000
Topic
Advertising services
Published
17 June 2024

Tender description

Translink wishes to appoint a Contractor to provide On Vehicle Advertising services. The appointed Contractor will be responsible for the placement of advertising on Translink vehicles, to include Ulsterbus and Metro services. This encompasses around 1050 vehicles at present. The service will include selling available advertising space on Translink vehicles, liaising with media agencies and advertising outlets, printing of advertisements, liaising with bus depots, posting and removal of adverts and digital advertising. Tenderers should note that this is a revenue generating contract. Lot 1: Translink wishes to appoint a Contractor to provide On Vehicle Advertising services. The appointed Contractor will be responsible for the placement of advertising on Translink vehicles, to include Ulsterbus and Metro services. This encompasses around 1050 vehicles at present. The service will include selling available advertising space on Translink vehicles, liaising with media agencies and advertising outlets, printing of advertisements, liaising with bus depots, posting and removal of adverts and digital advertising. Tenderers should note that this is a revenue generating contract. Additional information: The listed value of the procurement reflects the anticipated maximum revenue to be generated throughout the lifetime of the contract.

Timeline

  1. Completed: Award published17 June 2024
    Current notice
  2. Completed: Award date17 June 2024

About the buyer

Translink operates Northern Ireland's public bus, rail and Metro services, and buys as a local transport group with its own procurement department. This department covers Ulsterbus, Northern Ireland Railways and Citybus under one function. Strategic sourcing for the wider Group also sits within this team. The department holds Centre of Procurement Expertise status, one of nine in Northern Ireland. Tender opportunities are published on the eTendersNI website. Live notices are also flagged on Twitter under the #TranslinkB2B tag. A Supplier Hub gives current suppliers a single access point for tender opportunities. Procurement queries go to a dedicated email address or phone line.

UK local government drives £140bn in annual procurement, led by social protection (£66.6bn) and education (£57.1bn).

Over the past 5 years, most of Translink's contract awards have been in transport equipment, construction work and IT services.

Relevant CPV codes

  • 79341000 · Advertising services

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Decision makers

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