Expired contract

On-track label trialling trial

Details

Supplier(s)
IGD
Value
£240,000
Duration
10 months
Topic
Market research services
Published
3 June 2024

Tender description

To work with the key decision makers at retailers and processors to influence and implement the results on the meat aisle and meat labelling research in store. To showcase the impact which implementing our recommendations could have on red meat (beef, lamb, pork) basket size, shopper behaviour and consumer perceptions of red meat. This project was bought about by extreme urgency from the business and therefore there was not enough time to go out to tender.

Timeline

  1. Completed: Award date1 June 2024
  2. Completed: Award published3 June 2024
    Current notice
  3. Completed: Contract expiry date31 March 2025

About the buyer

The Department for Environment, Food & Rural Affairs (DEFRA) is a ministerial department that also buys through agencies such as the Environment Agency, the Rural Payments Agency and the Animal and Plant Health Agency. Suppliers register on the DEFRA eCommercial website, Atamis, to compete for contract opportunities across the department. Larger opportunities are advertised through the Find a Tender service under the Procurement Act 2023, in force since February 2025. DEFRA also procures goods and services through the Crown Commercial Service. Existing contracts and frameworks set up under the previous procurement regulations remain valid until they expire.

Procurement spend from central entities makes up 66% of overall UK public spend.

Over the past 5 years, most of DEFRA's contract awards have been in research and development, construction work and business services.

Relevant CPV codes

  • 79310000 · Market research services

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