Capability mapping and value proposition development for CPI

Tender description

We are a leading independent technology innovation centre and a founding member of the UK Government's High Value Manufacturing Catapult. Established in 2004, our teams tirelessly apply their many years of experience to ensure that every great invention gets the best opportunity to become a successfully marketed product or process. We work with our partners across diverse markets in the UK and around the world, driving their innovations forward and helping them to reduce the risk and cost associated with product development. CPI started life as a collection of innovation centres and developed messaging and value propositions originally in line with the technical capabilities of these centres. More recently, we have moved to become a market-facing business, aligning our messaging with our offers to the market and the value we provide to those markets from across our technical centres. Following a recent strategic review, CPI is continuing to work as a market-focused organisation and is taking the opportunity to refresh all core messaging and value propositions that will later lead to new marketing collateral, a refreshed website and sales tools. While sales messaging for industry is the primary focus of this work, the core messaging will form the basis of our engagement with all our customer groups.