safefood - Overweight and obesity – understanding weight stigma and current discourses on the island of Ireland

Tender description

The key objectives of this research project are to: - Explore the media discourse on overweight and obesity in broadcast (national and local radio, TV) and non-broadcast media (national and local newspapers) on the island of Ireland. - Identify where obesity and overweight feature in public policy and implementation documentation, the language used and how obesity and overweight are framed and linked with other policies. - Investigate key stakeholders (healthcare, policy, media and community representatives) general understanding of perception of overweight and obesity using qualitative research. - Investigate citizens’ perceptions on how the topic of is framed in the media. Ultimately, this research project and its recommendations could support a more effective way to communicate overweight and obesity across society and to destigmatise it.