Creative Testing
Details
- Supplier(s)
- DECISION HOUSE LTD
- Value
- £10,950
- Topic
- Market research services
- Published
- 26 March 2024
- Source
- uk:contracts_finder
Tender description
Delivery of ad creative testing research to evaluate three potential ads for the upcoming Marc Quinn Light into Life exhibition, in order to understand which one will drive the most visits and how might the ads be slightly improved to generate a better immediate response to book tickets online. Framework information: RBGKEW882 Market Research Framework 2021 - 2024
Timeline
- Completed: Award date30 January 2024
- Completed: Contract expiry date15 February 2024
- Completed: Award published26 March 2024Current notice
About the buyer
Royal Botanic Gardens Kew is an executive non-departmental public body, sponsored by the Department for Environment, Food and Rural Affairs. A Framework Document sets out how the two bodies work together on business planning and resource allocation. Kew keeps the freedom to opt in or out of central government procurement routes such as the Crown Commercial Service. Tender opportunities appear on Find a Tender alongside Defra procurement channels. Procurement documents for live opportunities are issued through Defra's Bravo Solution portal. Suppliers are expected to meet Kew's procurement standards, including sustainability requirements, before any contract begins.
Procurement spend from central entities makes up 66% of overall UK public spend.
Over the past 5 years, most of Royal Botanic Gardens Kew's contract awards have been in business services, architectural and engineering services and IT services.
Relevant CPV codes
- 79310000 · Market research services
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@royal-botanic-gardens-kew.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@royal-botanic-gardens-kew.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@royal-botanic-gardens-kew.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@royal-botanic-gardens-kew.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@royal-botanic-gardens-kew.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@royal-botanic-gardens-kew.gov |
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