Closed tender

UK_2024_Media Buying, Planning & Optimisation Agency

Details

Topic
Advertising and marketing services
Published
4 March 2024
Submission
19 April 2024

Tender description

This invitation to tender seeks to obtain an agency partner to manage all media buying and planning activity for the English and Exams marketing function of the organisation. Expected ranges of services include but are not limited to media strategy and plan formulation, media buying and planning, market research and audience analysis, campaign management using performance data to continually optimise mainly digital campaigns as well as providing strategic advice to continually improve advertising strategies. Additional information: The Contract awarded will be for a duration of two (2) years with an option for an extend twice (2) each extension no longer than 12 months each. Appointment supplier performance will be reviewed and extension will be based on performance and service delivery. If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents. Is a Recurrent Procurement Type? : Yes

Timeline

  1. Completed: Tender published4 March 2024
    Current notice
  2. Completed: Submission date19 April 2024

About the buyer

British Council is a UK charity that buys as a central government non-departmental public body sponsored by the Foreign, Commonwealth and Development Office. Cultural relations, English teaching and exams are delivered in more than 200 countries and territories. Tenders run through the In-Tend e-tendering portal, where suppliers register online, view opportunities, express interest and submit bids. Specialist frameworks, including the DICE framework for creative economy services, sit alongside individual tender competitions. Income beyond the FCDO grant comes from teaching, exams and commercial contracts. Purchase orders and standard terms and conditions govern contracts once awarded.

Procurement spend from central entities makes up 66% of overall UK public spend.

Over the past 5 years, most of British Council's contract awards have been in business services, IT services and hotel, catering and retail.

Relevant CPV codes

  • 79340000 · Advertising and marketing services
  • 79341000 · Advertising services
  • 79341200 · Advertising management services
  • 79341400 · Advertising campaign services

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Decision makers

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