Strategic and Creative Services

Tender description

Tourism Ireland seeks a suitably qualified marketing communications agency to provide Global Lead Creative and Strategic Services to its global network of offices. The successful agency will be required to respond to a marketing brief and develop a strategic direction and multi-channel campaigns and communications to promote tourism to the island of Ireland, including, but not limited to:  Understanding each of the markets from where the island of Ireland draws its visitors; and  Developing and refining strategies to encourage more visitors to the island and producing high quality creative advertising and TTL communications campaigns for us in all appropriate media. The contract shall be for a period of four [4] years with the option to extend for a further period not exceeding 36 months; up to a maximum term of seven [7] years. Annual renewal will be subject to satisfactory performance, budget and other factors. PLEASE REFER TO THE CfT DOCUMENTATION AVAILABLE FOR DOWNLOADING FOR FURTHER DETAILS OF THE REQUIRED SERVICES Tourism Ireland seeks a suitably qualified marketing communications agency to provide Global Lead Creative and Strategic Services to its global network of offices. The successful agency will be required to respond to a marketing brief and develop a strategic direction and multi-channel campaigns and communications to promote tourism to the island of Ireland, including, but not limited to:  Understanding each of the markets from where the island of Ireland draws its visitors; and  Developing and refining strategies to encourage more visitors to the island and producing high quality creative advertising and TTL communications campaigns for us in all appropriate media. The contract shall be for a period of four [4] years with the option to extend for a further period not exceeding 36 months; up to a maximum term of seven [7] years. Annual renewal will be subject to satisfactory performance, budget and other factors. PLEASE REFER TO THE CfT DOCUMENTATION AVAILABLE FOR DOWNLOADING FOR FURTHER DETAILS OF THE REQUIRED SERVICES