UK_2022_British Council Brand awareness campaign and content marketing
Details
- Buyer
- British Council
- Supplier(s)
- 23RED Ltd
- Value
- £300,000
- Duration
- 3 years
- Topic
- Advertising and marketing services
- Published
- 9 February 2023
- Source
- uk:contracts_finder
Tender description
The British Council has a complex global offer that has been communicated inconsistently by lots of different functions around the world. As a result, there is lack of clarity amongst key audiences on the opportunities and benefits working with the British Council could bring to their areas of work, coupled with confusion on how to find out more specific and relevant information, or how to connect with the right part of the British Council for their needs. Therefore British Council are seeking support to deliver the following outcome goals: 1) Build awareness of the British Council's deep expertise in education and the English language to drive new business and market growth globally. 2) Reaffirm the British Council's positioning as the global expert in education and the English language with existing and prospective stakeholders, partners and clients to encourage repeat business and reinforce buying decision.
Timeline
- Completed: Award date1 December 2022
- Completed: Award published9 February 2023Current notice
- Completed: Contract expiry date6 September 2025
About the buyer
British Council is a UK charity that buys as a central government non-departmental public body sponsored by the Foreign, Commonwealth and Development Office. Cultural relations, English teaching and exams are delivered in more than 200 countries and territories. Tenders run through the In-Tend e-tendering portal, where suppliers register online, view opportunities, express interest and submit bids. Specialist frameworks, including the DICE framework for creative economy services, sit alongside individual tender competitions. Income beyond the FCDO grant comes from teaching, exams and commercial contracts. Purchase orders and standard terms and conditions govern contracts once awarded.
Procurement spend from central entities makes up 66% of overall UK public spend.
Over the past 5 years, most of British Council's contract awards have been in business services, IT services and hotel, catering and retail.
Relevant CPV codes
- 79340000 · Advertising and marketing services
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@british-council.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@british-council.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@british-council.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@british-council.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@british-council.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@british-council.gov |
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